• Marie Thomas

A Beginner’s Guide to Marketing Basics



If you are a newbie marketer setting foot into the industry, there are certain marketing basics that form its foundation. Knowing these basic principle and factors can take you a long way in the industry.


Here a complete beginner’s guide to marketing basicsto help pave your path to success.


Know Your Audience

The first and most basic factor on which the entire foundation of marketing rests is knowing your audience. The main purpose of starting a business is to capitalize on providing a specific group of consumers with what they want or need. Marketing just isn’t about ‘getting traffic,’ but it is about getting targeted and relevant traffic.


So, before developing a marketing plan, you need to first identify the kind of audience you are trying to reach. For this purpose, you will have to conduct comprehensive research on the demographics of your viewers, including what they do, where they live, or how old they are. Once you have insights into your potential consumers, you can easily determine the kind of marketing content you will have to develop to drive them towards your business.


Pay Attention to Your Competitors

With the current technological advancements, there’s no doubt that every business has multiple competitors, and the only way to compete with them is to know everything about them inside out. So, after you are done researching your customers, you should start looking into your competitors to see how they are establishing themselves in the market. This isn’t so that you can mimic their marketing strategies, but to get an idea of how you can tailor your strategies to grab audience attention.


Have a Plan of Action

Once you are aware of the aforementioned marketing basics, it’s time to tailor a plan of action for the marketing team. You need to start developing strategies according to the consumer and competitor information that you have gathered. From deciding on the marketing channels to use to setting a timeline for their execution, and then ensuring that everything runs smoothly, your strategy should cover all aspects.


Keep Researching

Marketing is forever-evolving. Just when you think you’ve gathered all the possible information you need, there will be changes that you will need to incorporate into your strategy. When it comes to marketing, you need to innovate everyday by remaining up-to-date with the latest and most effective marketing techniques. Moreover, since customer needs and competitor strategy are also changing, you will have to keep researching to stay on top of the line.


Also, every now and then, you can try and experiment with different marketing strategies to see which medium brings the most engagement for your brand. While you don’t always have to tailor your marketing strategies according to competitors and consumers, knowing about them can certainly help design an out-of-the-box strategy.


When developing any marketing strategy, don’t forget to follow this beginner’s guide to marketing basics!